The function of Transactional Email is to send automatically as long as the recipient executes an action, for example, the purchase of a product in the sender’s eCommerce. You can implement this service in your company, safely and quickly, and obtain web reports with the opening, unsubscription, click and bounce rates.
To configure , you need to obtain the access credentials by entering Preferences> Integrations> SMTP. Also, you must have your senders created; configure your application, website, or CRM by the SMTP Protocol; and build ideally responsive emails.
After this step, we go to the applications that transactional mail could have in your business. Check out these examples!
1. Abandoned car recovery
The time factor is key in transactional shipments, some need to be activated instantly and others, after minutes or hours after the interaction occurred. In this case, it is advisable to do it one hour after abandonment, to reach the Inbox before the user forgets their cart or decides to buy elsewhere. And you can also schedule 1 or 2 reminders, adding a discount or gift, to improve your chances of success.
2. Accreditation of payment and unauthorized purchase
When the customer makes a purchase, it is necessary to give him all the information related to the payment, whether it has been approved or rejected by his credit card. In the event of the former, the message should contain the estimated delivery date and the order or order number, with the respective link, so that the consumer can follow their purchase. And if the latter happens, you can suggest new forms of payment and invite them to contact your company if they have any questions.
3. Sending of tickets or invoices
Payment backups are essential for the customer, this assures them that the process was executed correctly and gives them a valid document to prove that purchase. But when you build your messages, keep in mind that all attachments must weigh less than 200 kilobytes, so that email providers do not treat them as possible SPAM.
4. Confirmation of order in transit
This email helps to lower the uncertainty of the subscriber regarding the arrival of their purchase and to better schedule their waiting time. Here you can notify about the estimated arrival time and, as in point 2, add the order number so that the recipient can follow up on their purchase and can communicate if they notice any problems in the process. For this reason, use a sender that facilitates interaction and not the typical ” no-reply @ domain “.
5. Free trial term
Considering that the trial periods are short, normally between two weeks and a month, it may happen that the user does not remember having registered or forgets the date on which the free service will end. So by sending him an automated message a couple of days before the expiration, you will help him decide whether to move on to the payment stage or just stay until the end of the demo. This requires that the communication be persuasive, but without ceasing to be friendly and personalized.
6. Password reset
It is activated as long as the user requests to change their login password to a web platform, either because they forgot it or prefer to renew it. Then, the Transactional Email also allows you to notify about this action, which not only makes it possible to know that the reset was completed successfully but also alerts you to a change that you may not have made so that you can take the corresponding measures and can protect your account. By the way, it is advisable that you provide some safety tips.
7. Appreciation
An email of this type can be generated after the subscriber downloads an app, registers for an institutional event, subscribes to a newsletter, answers a survey, makes a purchase, and so on. It is an essential message in any email strategy that, in addition to being necessary to maintain cordial, close and healthy communication; allows you to show users how important they are to your business.
If you want to know more about best welcome emails or have any questions, do not hesitate to contact us. We are ready to guide you!
The value of Transactional Email
The complexity in the submission process increases according to the size of the contact list and the requirements of each user. There comes a time when it is impossible to carry out dispatches manually and, at the same time, satisfy the needs of each recipient. This requires the existence of a specialized service that optimizes deliveries and reduces your workload.
You can use it to automate the sending of any email intended for a single user and for which you need to acquire traceability. The best thing is that the options to apply it are quite wide and, in addition, you achieve a high delivery rate safely. It is a tool that will help you improve your reputation and avoid delays in the arrival of your campaigns . So if you’re not using it yet, it’s time to do it.
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