SaaS (software as a service) almost meets the disaster in 2001 but he crawled back to the dispute because of the company’s needs to fight with high-cost IT infrastructure. SaaS revolutionary when entering, but hope is too large to be fulfilled. SaaS has now successfully reflected other new technologies and has several versions in the form of infrastructure as services and platforms as services. SaaS has gained its stature since Dotcom Bubble Burst and has grown in recent years.
SaaS Web Apps starts as a point solution and the first player on the market including shots and sales. This solution provides services related to certain business needs but does not have large customers after the idea is new and useful. Its limited features and resources are also limited to disposal. The competitors who started offering SaaS solutions offer better features after the Dotcom bubble while the originator loses a very important place and finally disappears into thin air.
Feasibility of cloud computing and SaaS
The feasibility of cloud computing services is always not determined because it is difficult to measure the benefits and utilities in any business context. Business requirements always mention the need for affordable costs but efficient infrastructure but without solid and structured cloud computing solutions, it is difficult for businesses to choose cloud computing. SaaS proved to be an efficient delivery mode but it is important to know that IT settings have developed well for years and security measures are better than them, many years before.
At present, there are businesses that are not alert to testing offshore software because the setting of offshore service providers is fantastic. Most are willing to outsource their non-core IT tasks to offshore locations. Cloud allows to save time and money and set up a virtual office to complete their assignments.
The Importance of Cloud Computing and SaaS Web Apps
A cloud computing solution is very good for small businesses because it can be scaled according to needs. In addition, they can even handle very large workloads with cheap monthly prices. Visit website and get to know about best online course platforms.
SaaS has developed into several heights and has now become a critical mission too. It has switched well from being a silo unit process for full company shipping mode and SaaS web applications used for critical missionary purposes related to ERP solutions.
Cloud-computing services consumed from external service providers have taken most of the total services offered, according to Gartner reports. The cloud market is preferred today by many people with the emergence of Amazon web services and Microsoft Azure utilizing a surge in interest in people for cloud computing. Many organizations have stated what they want to enter cloud computing by allocating parts of their IT budget for the same thing. Many of them plan to allocate a budget for cloud computing in the near future. Get to know about kajabi review and sendinblue review via reading online.
A SiteMap website is an important part of your SEO websites (search engine optimization) because it allows search engine spiders (such as GoogleBot) to quickly and easily find new positions and pages that you have Added to your blog or WordPress website. The easier it is for search engines to find new content, which better to receive this indexed content in these search engines and a much faster rate.
A site site is simply an index of all pages and messages on your website. Basically, it looks like a long list of links with a link with each page. Now it’s a real pain in the ass to do it by hand, so be grateful for a free Fantastic WordPress plug-in called Google XML Sitemaps. Navigate to the WordPress plug-in directory and install it in your WordPress site.
When you first check out the Google XML Sitemap plug-in settings, it may be a bit overwhelming but do not worry about it at the beginning. For the vast majority of WordPress sites, at least when new, the default settings go totally well. Just leave them for the moment. Visit the website and get to know about error 404 not found, 504 gateway timeout apache, and DNS_PROBE_FINISHED_NXDOMAIN.
You must do an action however to do it. When you install the plugin for the first time you need to click on a link at the top of the Settings page to create the site plan for the first time. It will tell you, there at the top, that your planite site has not been created yet and will provide you with a link to click. Go ahead and click on it. Fairly easy? Thus, after the first time you produce a work plan site, you can almost well the hands. Whenever you create a new page or a new page, it will automatically add them to the plan. At the same time, it will ping (or alert) the main search engines you have a new content they should come and crawl. All this happens in the background and you do not have to worry about it for a second.
Another very fresh feature is that even when you change, add or edit a post or page on your WordPress site the site map will also be up to date. Sweet, right?
The only other thing you should do is create a link in the footer of your site on site map. In this way, no matter the page a search engine spider will first find, it will always find your site card and so all your other pages and articles. You can get to know about 502 bad gateway nginx, err_ssl_version_or_cipher_mismatch windows xp, and wordpress nameservers via reading online.
WordPress is a content management service (CMS), developed using PHP and MySQL, which is most often used for the publication of blogs. Of all its characteristics, its management of plugins and models stands out and constitutes the reason this is the most popular blogging software. WordPress is quite easy to use, but there are hidden quirks that cause optimal service.
The page redirection is a model on WordPress with which you will not have users by looking at the loading process. Instead, you have a page with some ads that load quickly and once your site is loaded, the user will be redirected. It is an effective way to generate additional revenue via ads.
WordPress allows you to put a “bookmark on a delicious” link that automatically saves your site to the user’s del.icio account. There are eye-catching buttons for that that will certainly improve the aesthetic attraction of your site.
A small PHP edition on your part will allow you to format a single format for each message. Using the _ID tag, you can change each extension to your liking. Although the changes are minor, each message will stand out now from the rest. This is particularly useful for positions involving promotions or ads.
FLIR is a plugin for WordPress that automatically converts any text you want in an image. This will give better positioning flexibility and better display quality. Converting a title into an image does not affect the header and your site will continue in search engine lists. Get to know about WordPress directory plugins, real estate plugins for WordPress, and your connection is not private windows xp via reading online.
Random Redirection, another small useful plugin, redirects users to a random page of your site. Useful especially for bloggers; Maybe users could find something interesting in older positions. It is usually used at random but specific URLs can be added by modifying the PHP code.
These are some of the best ways to increase the circulation of your site or your blog. There are several other tips that would improve your site, but most of them need PHP coding experience. Nevertheless, follow the advice above and your website will become a brand new experience. Visit the website and get to know about 403 forbidden WordPress and http error 500 PHP.
It’s easy to confuse when selecting a management solution for your website or blog. Hundreds of free website management systems are available online and many of them are excellent.
However, a website management system stands out clearly above the rest and this system is WordPress.
WordPress takes the headaches out of managing your website that allows you to focus on development, development and adding your content.
Whether you want to publish photos, text, video or three three, WordPress has a simple, versatile and professional solution for you.
When using WordPress, you get a combination of benefits you will not find anywhere else. In addition to getting a simple user interface and a professional layout, you will also enjoy a huge popularity of WordPress.
Easy user interface
Simple WordPress or “dashboard” user interface takes the nightmare on adding content to your website. You can create, manage and edit pages, menus, articles, themes, plug-ins and much more, in a convenient area. Get to know about wordpress security best practices and wordpress booking plugins via reading online.
Professional layout
The simple user interface of WordPress also results in a professional design each time. Your menus, your article articles and your pages are displayed in a simple layout without having to memorize confusing codes. Your design can be changed on the fly by simply modifying your theme.
Popularity
WordPress is currently the most popular website management system used. When more people use software, more questions about this software are asked and responded online. In addition, more demand is placed on the increased functionality of this software.
All this popularity leads to a huge support base, updates based on solid user comments, and a wide wealth of themes and plug-ins for an elegant appearance and increased feature. Visit the website and get to know about WordPress portfolio plugins, wordpress social media plugins, and WordPress caching plugins via reading online.
For those who have created websites for many years, there is no doubt that you have discovered some of the best tools to do the job and make a difference in your online experience. With the right programs, this will result in a higher level of quality and professionalism for your website. Some of the tools I’ve used personally and enjoy the most, it would be the Joomla and Captcha for WordPress content management systems.
These content management systems are highly customized platforms with massive libraries for modular extensions that can be found for free downloads. In the following paragraphs, you can use some plugins in WordPress such as Captcha.
Add Widgets: This WordPress plug-in allows you to add widgets to articles from your blog. For example, if you want to install widgets in which other blog writers can submit possible host messages, it is possible to add this widget for a real page exactly where sufficient space are available to enable them to Working rather than writing them from the blog article. in the sidebar. Get to know about white label WordPress hosting, WordPress VPS hosting, and wordpress lms plugins via reading online.
All-in-one SEO Pack: As opposed to the basic SEO maintenance attempt in your WordPress blog, this all-in-one SEO pack provides fields for the title, keywords and description at the End of the new post. You can also pull this up to place just below the content so that you do not forget the base labels of SEO and each item will be optimized.
Gtranslate: On this day and age, where there is a lot of competition online, you should not limit your visitors to those who can not read a particular language. All things considered, a lot of people are on the World Wide Web nowadays. There is tendency to be more languages than anyone can count possible. With this plugin, it’s easy to translate the content from your WordPress into 58 spoken languages that are popular to about 98% online users to date. The only disadvantage is the fact that sometimes postpone individuals from the remarks in another language.
Captcha for WordPress will help stop the superfluous and automated spam using bots. This is a simple plugin but it is extremely secure. You can get to know about WordPress landing page plugins and WordPress portfolio plugins via reading online.
Wherever you go, you don’t hear anything other than good things about WordPress. What wordpress says and how can you build your web business on this particular software?
WordPress is an open source blogging platform. The blogging platform allows you to post content regularly. When the first blogging became popular, many bloggers use WordPress to power their own personal sites. But when the software continues to evolve, it has become much more flexible. It’s very flexible so you can even use it as a Mandiri CMS.
Without open source software, you might finally pay thousands of dollars just to install the CMS. But paying a lot of money for CMS is a thing from the past. With Open Source software, you can use CMS for free without having to pay a penny.
One great feature about WordPress CMS is you can install all kinds of special plugins to create a powerful site – something you can’t do even with CMS company. This is because this software is supported by a group of very active developers who work hard to give a useful third party plugin. These plugins are mostly available for free and can be installed on your WordPress site through the admin control panel. With only a few simple clicks, special plugins like the sitemap generator can be installed in a few minutes short minutes.
What is the site map generator and how useful for your site?
The sitemap generator plugin helps you create a special site map intended specifically for search engines. After the plugin is installed, the sitemap will be generated automatically and you can send a sitemap to all major search engines like Google, Yahoo and Bing.
How to send – each search engine requires you to create a webmaster account. With an account, you can then add new sites and new site maps.
Does Sitemaps help improve search rankings?
Not really. Sitemaps don’t really help increase search rankings. But they help to get all your webpages indexed quickly by search engines. Imagine having hundreds or even thousands of web pages on the new WordPress site. It may be necessary weeks or months for search engines to find all web content. But with a sitemap, it might only take time to search bots to index all new content.
With a strong plugin, it is not surprising to find a lot of webmasters that switch to WordPress to meet their development needs. The sitemap generator is just a plugin. Literally, there are thousands of third-party plugins that can help increase search engine rankings. One example is an all-in-one SEO plugin, which is another popular plugin to help increase web traffic. To use this plugin, just select the host that supports WordPress and start using WordPress as a backend platform for your site. Get to know about managed wordpress hosting and wordpress seo plugins via reading online.
Every company has its own website for its online presence. Search trends have changed and advertising media has developed well. But you will be able to deal with more competition among groups of advertising companies to reach people who are targeted as soon as possible. To save time, people are willing to buy their choice of products online. The mode has also been made for business products that the company must have itself. People have begun to show interest in online shopping to buy products and it has become a trustworthy shopping way. You can get to know about wordpress hosting dedicated server via reading online.
If people are willing to buy several products in certain companies, they are interested in knowing more about the company, expertise in their fields, how many products have been sold, how many consumers are still willing to buy their upcoming products, etc. … consumer reviews for this product play an important role in product sales. Search engines have tracked this information. Many websites are being developed and launched every day. It is ideal for your own eCommerce website to sell your products and reach targeted audiences throughout the world.
People look for products needed through search engines like Google, Yahoo, Bing, and more. Google, Yahoo, and Bing have their own algorithms to collect information from websites. If your website is fully optimized with Flash content, then surely your website will not come under the search engine. Until now, search engine bots cannot crawl flash & photo content on your website. If you update the full information with the image on your website, your competitor will get more customers for the same product and then sell products quickly.
Successful websites with creative web content, impressive products with further offers but unfriendly search engines will cause to fall on the list in SES. To avoid this problem, during the website design stage itself, you must verify with the designer of your website that whether search engine optimization factors are considered when creating your website.
Search engine optimization factors such as URL normalization, H1 tags, page titles, images with alt tags, the right internal link navigation, meta description, and user-friendly navigation menus, and more must be verified at the time of the website design & the development stage itself, Professional web design companies have SEO experts for website design advice and then you don’t need to verify whether your website is developed as a search engine. Read more and get to know about Flatsome theme review via reading online.
You as a client need to know a lot about the services provided by SEO hosting companies in the market today. The following is a brief description of what you have to look for in a web hosting service provider.
A good SEO hosting company can lose your attention if you are not looking for certain features on the market today. It is important to choose companies that serve all types of markets no matter how small businesses. The aim here is to find a VPS hosting company that even takes a small scale business to a higher level.
The most important function of the hosting provider is that its features are economical even for upper-class clients and bring them the desired results with 100% technical support. A very important feature is that the host, which is a website hosting, must be notified and must meet all your needs or the changes you want for your business.
So, you must look for services that have at least 90% uptime in terms of server crashes and settlement times must be minimal. These are a few points that you must consider for a smooth business.
Web hosting facilities must have a constant upgrade facility in terms of storage space for your data and information, the flexibility of bandwidth allocation, customer care experts who care, and also must be user friendly in terms of rear marketing research to improve your web business and support your team or you, To increase your SERP on a search request.
Managing your content must also be handled by web hosts, in terms of spelling checks, quality content generator, in terms of suggestions, and also managing text in backing up files for storage for you to review the website as a line; To find out how you have improved through time.
To have a great idea about what to look for in a good SEO host, ask people who have started their hosting services with certain companies. If you don’t know people who have subscribed to web hosting services, you should try to find them on a search on one of the search engines. This will give you ideas about what should be and what is not sought to host the web. After you complete the research, you must decide what your requirements and budget are.
You then should at least try the service once to get an idea of rates about how the web hosting service functions and then make sincere decisions to stay with your current web host or switch to other better rankings in terms of web host providers. This will ensure you as a client; Don’t make mistakes by trusting managed wordpress hosting services that are not famous and wasting money.
The function of Transactional Email is to send automatically as long as the recipient executes an action, for example, the purchase of a product in the sender’s eCommerce. You can implement this service in your company, safely and quickly, and obtain web reports with the opening, unsubscription, click and bounce rates.
To configure , you need to obtain the access credentials by entering Preferences> Integrations> SMTP. Also, you must have your senders created; configure your application, website, or CRM by the SMTP Protocol; and build ideally responsive emails.
After this step, we go to the applications that transactional mail could have in your business. Check out these examples!
1. Abandoned car recovery
The time factor is key in transactional shipments, some need to be activated instantly and others, after minutes or hours after the interaction occurred. In this case, it is advisable to do it one hour after abandonment, to reach the Inbox before the user forgets their cart or decides to buy elsewhere. And you can also schedule 1 or 2 reminders, adding a discount or gift, to improve your chances of success.
2. Accreditation of payment and unauthorized purchase
When the customer makes a purchase, it is necessary to give him all the information related to the payment, whether it has been approved or rejected by his credit card. In the event of the former, the message should contain the estimated delivery date and the order or order number, with the respective link, so that the consumer can follow their purchase. And if the latter happens, you can suggest new forms of payment and invite them to contact your company if they have any questions.
3. Sending of tickets or invoices
Payment backups are essential for the customer, this assures them that the process was executed correctly and gives them a valid document to prove that purchase. But when you build your messages, keep in mind that all attachments must weigh less than 200 kilobytes, so that email providers do not treat them as possible SPAM.
4. Confirmation of order in transit
This email helps to lower the uncertainty of the subscriber regarding the arrival of their purchase and to better schedule their waiting time. Here you can notify about the estimated arrival time and, as in point 2, add the order number so that the recipient can follow up on their purchase and can communicate if they notice any problems in the process. For this reason, use a sender that facilitates interaction and not the typical ” no-reply @ domain “.
5. Free trial term
Considering that the trial periods are short, normally between two weeks and a month, it may happen that the user does not remember having registered or forgets the date on which the free service will end. So by sending him an automated message a couple of days before the expiration, you will help him decide whether to move on to the payment stage or just stay until the end of the demo. This requires that the communication be persuasive, but without ceasing to be friendly and personalized.
6. Password reset
It is activated as long as the user requests to change their login password to a web platform, either because they forgot it or prefer to renew it. Then, the Transactional Email also allows you to notify about this action, which not only makes it possible to know that the reset was completed successfully but also alerts you to a change that you may not have made so that you can take the corresponding measures and can protect your account. By the way, it is advisable that you provide some safety tips.
7. Appreciation
An email of this type can be generated after the subscriber downloads an app, registers for an institutional event, subscribes to a newsletter, answers a survey, makes a purchase, and so on. It is an essential message in any email strategy that, in addition to being necessary to maintain cordial, close and healthy communication; allows you to show users how important they are to your business.
If you want to know more about best welcome emails or have any questions, do not hesitate to contact us. We are ready to guide you!
The value of Transactional Email
The complexity in the submission process increases according to the size of the contact list and the requirements of each user. There comes a time when it is impossible to carry out dispatches manually and, at the same time, satisfy the needs of each recipient. This requires the existence of a specialized service that optimizes deliveries and reduces your workload.
You can use it to automate the sending of any email intended for a single user and for which you need to acquire traceability. The best thing is that the options to apply it are quite wide and, in addition, you achieve a high delivery rate safely. It is a tool that will help you improve your reputation and avoid delays in the arrival of your campaigns . So if you’re not using it yet, it’s time to do it.
Comparing Shopify vs WooCommerce is the first thing many of our customers do when they start looking for the best eCommerce tool for their business. Do you want to launch your online store? If yes, this post will suit you like a glove. Both Shopify and WooCommerce are tools specifically designed for online sales and offer similar options. However, there are key differences between them that you should be aware of before choosing which one to use.
Things have changed a lot since those years when, by force, you had to have a programmer when you wanted to create an online store. Today, there are already services that allow you to start an eCommerce without having too much idea of programming. Shopify and WooCommerce are two good examples, as they are in the TOP of the most famous online sales solutions, along with Magento and PrestaShop. In this post, we want to go into detail and explain the advantages and disadvantages of both tools.
Everything will depend on the needs of your online store and what you want to achieve. Our goal is that, when you finish the post, you have much clearer which is the most appropriate solution for your business. Shopify vs WooCommerce: the fight begins!
Shopify vs WooCommerce: Introduction
To compare Shopify vs WooCommerce and choose the best eCommerce tool, you are going to have to think hard about what is best for your business and you. We are going to go into details right now, but very briefly this is what there is:
What is Shopify?
Shopify is an online eCommerce platform. It allows you to create the store, accept payments, and manage inventory: all from the same system and without worrying about any technical aspect (hosting, security, availability, cache…). Shopify is fine if it is your first store, if you prefer a tool that allows you to start working very quickly and if you want the peace of mind of knowing that Shopify will guide you step by step through the entire setup process.
In return, the customization options are very limited, you have to pay a commission for each sale you make (in addition to the monthly fee) and your online store will be in the hands of third parties instead of yours.
What is WooCommerce?
WooCommerce is a free and open-source WordPress plugin for eCommerce. As such, it has all the advantages of WordPress power and with the disadvantage that you will have to learn to use the CMS and it will not be all as straightforward as with Shopify.
WooCommerce is perfect for those who want to have total freedom over their store, a custom design, offer a better user experience, control their SEO strategy and gain access to the contributions of the huge WordPress user community.
Shopify vs WooCommerce: Key Points
A long time ago we wrote a comparison to help you choose CMS for your online store. In that post, we already gave some clues about the pros and cons of Shopify and WooCommerce, as well as other applications and online options. What we want to summarize in this section, on the other hand, are those aspects that you must take into account when you are choosing an eCommerce tool and that we will develop one by one in specific sections. What factors cannot we forget in our comparison of Shopify vs WooCommerce?
Type of eCommerce tool: Shopify manages all aspects of the stores created with its platform (from the domain, which you will contract through them, to the security of the server). On the contrary, with WooCommerce it is you who chooses where to host and you can manage your project with complete freedom.
Price comparison: The eCommerce tool is the fundamental aspect in which you should not sting: it is an investment in your business and one of the most important. We explain the costs of Shopify vs WooCommerce to give you an idea of the budget you will need for each option.
Learning curve: Ease of use, especially if you are a beginner, will be important for the success of the project. Most managers of an online store are not designers or programmers. Even knowledgeable users prefer a simple solution that doesn’t give them a lot of headaches. If we compare Shopify and WooCommerce, which is easier?
Personalization and Design: The level of customization possible in Shopify vs WooCommerce is very different. The first is its platform, with attractive options but limited in number. The second is a plugin from the largest community of developers in the world, so the possibilities are almost endless and are renewed every day. We tell you more everything in detail.
Product management: We analyze the possibilities that Shopify and WooCommerce offer you to present your products to your customers. The type of eCommerce you manage will also determine the functionalities you will need: how configurable should the product sheets be? Do you need the customer to choose a color, size, shape, weight, or other characteristics before adding the product to the cart?
Payment methods: Make sure you choose a solution that allows you to accept the different forms of payment you need: PayPal, credit card, cash on delivery, or any other method that your users demand. If you are going to sell internationally, keep in mind that the payment methods that foreign customers prefer may be different.
Integrations: You must be clear about which external tools you can integrate into your store to offer a broader and more personalized service. Third-party solutions and plugins mean greater adaptability, customization, and innovation.
SEO strategy: A good SEO strategy involves gaining visibility on Google, getting more traffic, and potentially more conversions. Therefore, if you are going to develop organic positioning techniques, it is best that you carefully inform yourself of the SEO capabilities of Shopify vs WooCommerce.
Licensing and Troubleshooting: There is a fundamental difference between Shopify and WooCommerce. The first is a platform that leaves the development and improvement of your code in the hands of an external company. The second is a free software plugin for WordPress. When it comes to troubleshooting code, this is very important. We explain why.
Support service: Shopify has a technical support team that will help you if you need it. To use WooCommerce, on the other hand, you will have to be more self-taught. The WordPress community is huge and there are tons of specialized forums and blogs to find help with.
Specialized professionals: If you need a custom configuration, can you find a specialist to help you? The answer varies a lot when we do the comparison of Shopify vs WooCommerce.
Type of e-commerce tool
The stores Shopify is created on the platform Shopify’s owns the cloud. The company manages everything: domain name, SSL security certificate, and web hosting. As woocommerce hosting that we are, we are not impartial and we will not pretend otherwise. But no doubt choosing Shopify implies leaving your website in the hands of third parties and, if at any time you want to migrate to another service, you are going to have a serious problem. This is a troublesome task in which the use of third-party plugins is necessary and for which you may need to hire a specialist.
Instead, WooCommerce is a WordPress plugin (both free software) that you can implement in the hosting of your choice. Thus, you will have total control over your store and you or your programmer will be able to make all the changes you need in the tool, using the abundant documentation available. WooCommerce, at present, is the tool of choice for the management of more than 39% of online stores that exist.
Price comparison: WooCommerce vs Shopify
Calculate the costs. But all. You must take into account the budget necessary to start a 100% functional online store. It also doesn’t hurt to take note of whether you will need to pay more when you need additional modules, plugins, more bandwidth …
The pricing model is another of the big differences between Shopify and WooCommerce :
Shopify offers a Lite plan (to sell on Facebook, mostly) for $ 9 per month, as well as 3 full plans that cost $ 29, $ 79, and $ 299 per month, respectively. The main difference between these 3 plans is in the number of accounts for the staff that they allow (2, 5, and 15, respectively) and in the costs for each transaction that you will have to pay to Shopify (2%, 1%, and 0.5%, respectively). The Basic plan does not offer you performance reports, the possibility to create gift cards, recovery of abandoned carts, or calculation of shipping costs by external providers (in fact, this last option is only offered by the Advanced plan, the most expensive). Before hiring, we recommend that you make good use of the free 14-day trial they offer.
WooCommerce is, like WordPress, a free solution. However, this does not mean that you will not have associated costs. You will have to hire a hosting to host your WordPress installation, a domain name, and an SSL certificate. If you hire a WordPress hosting with Raiola Networks, you will see that the application is already installed, that your plan is specifically optimized for this CMS, and that the domain name and SSL certificate are free. If you contract a hosting with another provider, you must install WordPress yourself.
On the other hand, if you use WooCommerce you will surely have to invest in a premium theme and in some other payment plugin with which to add additional functionalities to your store since the tool is pelad. In WooCommerce, both templates and extensions can easily beat the prices of their counterparts in Shopify, but you’ll pay for them only once rather than month-to-month. On the other hand, not even our most advanced specialized WordPress hosting reaches the monthly price of the most basic Shopify plan.
Therefore, with few exceptions, when comparing prices between Shopify and WooCommerce we can say (without much fear of being wrong) that WooCommerce will be the cheapest eCommerce tool in the medium-long term.
Customization and design of the online store with WooCommerce and Shopify
In the Shopify store, you can choose the theme for your store that you like the most. They have attractive designs, although the number of templates available is limited (they currently have about 100). Also, most of the Shopify themes are paid, although you will find about 20 free options that are also very attractive, which will come in handy if your initial budget is very limited. You don’t need to know how to modify code to customize a Shopify theme: in general, you can do it simply using the customization options that are included (the premium templates will offer you more alternatives, of course) and you will get a professional look without making any changes.
As a drawback, having limited options you will find many stores that will use the same template, especially if you choose a free one: remember that creating a unique and recognizable brand image is very important for your eCommerce to be successful. Spend a little time customizing your template to the extent that Shopify allows you: they have a “drag and drop” editor with which you can change the color palette, styles, layout, etc.
When choosing between Shopify and WooCommerce, keep in mind that the latter is part of WordPress, so it has countless themes to choose from. Only in the official WordPress repository, there are already 560 different templates for WooCommerce. If you click on “Characteristics filter”, you will be able to choose by sector, type of structure, etc.
On the other hand, there are also a huge number of WooCommerce plugins available to help you implement whatever functionality you need and boost the performance you take out of your store to unsuspected limits. From support for multilingual eCommerce, for improved image galleries, specifically for results reports, for offers and promotions, for inventory control, for invoicing, and many more functionalities! Finally, we must not forget that we will have the best known in terms of WordPress plugins for SEO, optimization of loading speed, generation of backups, antispam, etc.
Product management in Shopify vs WooCommerce
Maybe your product is not very configurable and the customer does not need to choose more than the amount they want to put in the cart. However, as soon as you need your online sales solution to allow the customer to choose a color or size, for example, things get difficult. Can you add different prices for each combination? And add different images? Have each combination in a different inventory?
The more combinations you want to be available, the more complete your eCommerce solution will have to be. If we compare Shopify vs WooCommerce :
Shopify allows you to offer 3 options per product. For example, in the case of a T-shirt you can create the options sex, color, and size; for a mobile phone, you can offer alternatives of color, screen inches, and internal memory. In total, you can create for your options up to 100 combinations per product (that is, you can have many sizes and colors available for the same shirt, for example). However, you will not be able to sell shirts by sex, color, size, and type of sleeve, for example. For that, you will have to choose another tool.
WooCommerce is much more configurable and allows you to sell your products the way you want. Not only can you add all the combinations you need, but you can display them most clearly and easily possible for the customer to understand: using custom attributes. If you have 5 shirts in different shades of blue, you can indicate “sky blue”, “navy blue”, “Klein blue”, “cobalt blue” and “indigo”, for example. You can also add an image as a preview of each combination so that the customer identifies the appearance of each product. Also, if you wish, you can give your clients the possibility to add several combinations to the cart at the same time (for example, to buy a shirt in several sizes without having to go back again and again).
Shopify vs WooCommerce payment methods
There is a multitude of payment platforms that you can use to accept payments online. Some may not interest you and others may not be attractive to your customers. Let’s see how Shopify vs WooCommerce behaves in terms of payment methods:
Shopify offers a good number of payment options. It has its tool, called Shopify Payments, and also well-known third-party gateways. Now, although it supports these other gateways, the truth is that if you decide to use them, Shopify will charge you a percentage per transaction that will go from 0.5% to 2% depending on the contracted plan and that will be added to the monthly fee that you must pay for use the platform. The only way to prevent Shopify from charging you that percentage per transaction is to use Shopify Payments and not a third-party gateway.
WooCommerce offers PayPal and Stripe by default, but it also supports all the best-known third-party gateways (and some quite unknown or that are not often used in Spain) through extensions. A while ago, we published a whole post about WooCommerce payment methods. Since you are the one who manages the integration, you will only have to pay the transaction fees established by your payment gateway or your bank. WooCommerce will not charge you anything for these payments and that is a point very in its favor.
Therefore, if you are going to use a third party payment gateway, you can save a lot of money if you work with WooCommerce instead of Shopify. If you have tiny e-commerce and don’t mind using Shopify Payments, which charges the same for card payments as PayPal and Stripe, then the commission’s aspect in Shopify vs WooCommerce won’t be as important.
Integrations and extensions for eCommerce
No matter how robust an eCommerce tool is, it is rare that you will not need to add third-party extensions to expand its functionality at any time. For example, you may be interested in using an email marketing tool, a lead generation solution, web analytics tools, etc. After comparing Shopify vs WooCommerce, we see that both eCommerce applications have a wide range of add-ons that will allow you to integrate a large number of third-party services.
In the case of Shopify, you have an app store at your disposal where you can get add-ons for your store. There are extensions to improve your online marketing, your sales, for social networks, for shipping management, for customer service. client, for billing, for reporting, etc. For example, to improve SEO they have the SEO Manager add-on, which identifies and allows solving various errors in positioning techniques. Some of the Shopify extensions are free, but for others, you will have to pay a monthly amount (such as SEO Manager itself, which is priced at $ 20 per month).
The options available for WooCommerce are even more numerous: lead generation, SEO, payment gateways, web performance optimization… Everything you can think of! There are many more alternatives than for Shopify and, also, if you want something personalized you can entrust the work to a developer specialized in WordPress. Therefore, in the Shopify vs WooCommerce combat, the WordPress plugin is by far the most flexible eCommerce solution.
SEO strategy for your online store
This is where there is no comparison between Shopify vs WooCommerce.
Shopify allows you to perform basic SEO techniques, such as writing the presentation text for your home page, adding unique and personalized descriptions for each of your products, and modifying the metadata of your pages. On the other hand, the code is reputed to be quite clean and the pages load at an adequate speed, which also benefits the positioning of your store in search engines. However, your eCommerce will not be able to have its blog, which is probably a clear disadvantage compared to many of your competitors.
On the other side of the scale is WooCommerce. WordPress is, without a doubt, the content management platform par excellence and has gained a lot of advantage over any other system when it comes to SEO positioning. Many Shopify users choose to create a WordPress blog outside of their store. If your eCommerce is created directly with WooCommerce, you can consolidate your content creation strategy from minute 1.
Licensing and troubleshooting in eCommerce
Although we have already mentioned the topic because it glances at some of the other aspects, it is such a crucial difference between Shopify and WooCommerce that we think it deserves its section.
WooCommerce – like WordPress – is free software under the GPL. This means that anyone is guaranteed the right of free access to the source code, free of charge, and without anyone putting any impediment to it.
This, although it may not seem like it, is very important even if you don’t know anything about programming. Why? Because the fact that its code can be distributed and modified allows millions of programmers around the world to contribute their improvements to the WooCommerce source code – as they already do on Github! – helping not only to improve the software but also to fix security bugs.
These contributions are especially important if we consider that WordPress is the most present tool on the web today. With so much volume of users, WooCommerce attracts a lot of developers who, in turn, bring all these improvements to the plugin for you to enjoy.
Shopify, on the other hand, is not free. Its development is fully controlled by a third-party company and therefore improvements or bug fixes may be delayed depending on the capacity and work queue of your development team. In the case of free software, even if WooCommerce decided to delay improvements, they could come through another channel, since free software can be modified and improved without limitations.
Support service for your Shopify and WooCommerce online store
On the technical support side, there is no discussion possible. Shopify is a paid service and, as such, it has a 24-hour support staff associated with it that can help you with whatever you need, either to teach you how to use all the options or to solve any problem with its operation.
The support WooCommerce, however, comes from the WordPress community. As a general rule, the answers to most of the problems of this solution for online sales are on the web, in WordPress.org forums, or the issue tracker on your Github.
To put it bluntly: if you’re just starting, WooCommerce help may fall short unless you have someone capable of giving you more comprehensive support. For those who are very lost, the Shopify eCommerce platform will be the most suitable option. At least to begin with.
Professionals specialized in eCommerce
If you know that your business will need a completely customized branding, as well as some business rules that are “very yours”, you may need to customize the behavior of the application. For this, you will need the services of programmers or designers. And this is where we find another big difference between Shopify and WooCommerce.
After all, Shopify offers the ability to create themes and plugins if you have the necessary technical staff. However, the problem is that this is a niche skill, very specialized. As a consequence, you will have to require the services of professionals whose salaries are surely higher than those of any WordPress or WooCommerce specialist.
If this is your case, and before choosing the winner of the Shopify vs WooCommerce fight, we recommend that you check in your professional environment if you have someone who can meet these needs. Otherwise, you could find yourself in the position of having to pay much more than normal to achieve the same as in WooCommerce. You may also have to dispense with the configuration you need due to not being able to find valid professionals to implement it.
WooCommerce and WordPress, on the other hand, have a lot of specialized staff thanks to their success. Therefore, not only will you have people capable of implementing your ideas in the store, but you will also be able to choose between several freelancers and professional companies that will budget for services of this type. On the other hand, if you are going to choose between Shopify and WooCommerce and you opt for the former, you could be forced to “settle” for the specialized staff you can find, since there is not so much offer.
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